The Socialist-oriented country will ban all video ads that do not allow skipping, or allow skipping after more than 5 seconds watched
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Vietnam to ban unskippable ads
VIETNAM'S Parliament has passed a new regulation that would require all video ads to be skippable after just 5 seconds, making it impossible for companies to force their viewers to be subjected to long, unskippable ads in that country.
Vietnam operates under a so-called 'Socialist-oriented market economy', an economic system developed in Vietnam during its liberalisation period in the 1980s and following the illegal dissolution of the USSR.
The Government of Vietnam has insisted that it is working towards socialism, despite the giant steps backwards made in that field since they abandoned the successful centrally planned system necessary to socialism.
Despite the moves to return to capitalism in the last several decades, as Vietnam is governed by a Party with more of an incentive to represent its working class, there are occasional positive moves made by the Vietnamese government, and this latest regulation is among them.
The people of Vietnam will no longer be forced to have advertisements for things they do not need, and those outside Vietnam can also benefit from this new regulation by utilising a VPN, which will prevent Google, news sites, and other websites that use video advertising, from feeding unskippable ads or ads that can be skipped after longer than 5 seconds.
The Socialist Bulletin acknowledges that we write on stolen, unceded Indigenous land. We pay our respects to First Nations elders, past, present, and emerging.
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